Saturday, December 03, 2005

SG Site map (to be revisited)

Department of Communication, Master of Arts in Media Studies
New School University

Objective of this Web Site: To showcase my media skills, work experience, and portfolio of work
Target Audience: Prospective employers and clients


1 Resume
1.1 Biography
1.2 Education
1.3 Work Experience
1.4 Skills
1.5 Awards
1.6 References

2 Photography
2.1 Subway Series
2.2 Charlottesville, Virginia

3 Films
3.1 Short Narrative: Architecture in Love
3.2 Aesop’s Fable
3.3 Editing Exercises
3.3.1 Video Variation:Architecture in Love?
3.3.2 Director’s Cut
3.3.3 Saturday FMD Unleased

4 Presentations
4.1 Philip Morris
4.2 Photography Exhibition Review: Andre Kertesz and El Salvador: 30 Photographers

5 Media Log
5.1 Sketches
5.2 Notes
5.3 Selected Media

6 Contact

Similar sites: personal portfolio / self-presentation

http://www.heartandcross.net
  • Solid portfolio site for a young artist/designer. Nice clean animation. As the site is meant to exemplify the author’s design skills, the various elements all work to further that basic goal. Showing the site examples on screens makes them difficult to see; this is partially mitigated by live links to the pages being shown.

https://www.jkrowling.com
  • This site has been built in Flash or another similar environment—allowing Rowling’s Web designers to avoid the uncertainties of HTML display and specifying the display area. The site allows Rowling to communicate directly with her fans, and it seems infused with her personal voice. Interestingly, the Flash architecture seems a bit constraining to me as a user, though I’d imagine that many kids who are J.K. Rowling fans would be quite pleased to find this. Note: the site has not been updated for some time, perhaps because of touring demands or etc. For a similar used of controlled space to ensure a user experience, see www.bluedot.com.

http://www.billviola.com
  • Given Viola’s technologically advanced art, it’s surprising that his site is so lackluster and basic. It seems much more like an artist’s catalog placed online than an online interactive experience. Perhaps Viola has strong feelings about showing his works in a venue that he controls—overseeing lighting, projection via plasma screen, etc.

It's been too long

I have a backlog of media journal notes to transcribe from subway rides with my hardcopy journal, along with more notes on creating Architecture in Love in iMovie, doing the Five Obstructions variant edit, watching theh Five Obstructions with my dad, and creating a rough-and-ready version of Aesop's fable The Crow and Pitcher in Flash.

As ever, after using these tools, I'm quite impressed by professionals and those proficient enough to make their work appear seamless and polished.

Man, that ZeFrank is good. But it wouldn't be cricket to use his site for our Web design class, would it?

Saturday, October 15, 2005

Week 5 Stream 3: Notes

Buildings as the protagonists, with people merely to help the action. 17 images, too many.

One obvious narrative as organized: Chrysler Building is there first and is tallest. Then the Empire State Building comes along and takes over the top spot. It holds dominion for a long time, through color, through even to 2001.

It has companionship, it houses love, but it's saddened by the loss of the WTC. Then, as if reminded by one of the people on the observation deck, it remembers the glamor of the Chrysler Building, its long ago rival. With a series of shots, it observes, it comes closer, it connects.

What other narratives? You could do competitions with these same images. You could tell a story of New York's Skyline.

Don't know if it would/will fly, but fun to make. See you in class.

Week 5 Stream 3: Architecture in Love

I started with the idea of architects in love-the potential for humor is obvious. But I like even better the idea of architecture in love. Can buildings feel? Do they feel for each other? It must be lonely to be up there all day and all night, all dressed up (gleaming metal, light sprinting up your facade) with nowhere to go...


Chrysler Building early construction


Chrysler Building construction, 1929



Higher and higher on the Chrysler, the tallest building in the world from 1930-31

Then a new building was started, reaching to scrape the sky


It was called the Empire State Building and soon it was the tallest building in the world.







Week 5 Stream 2: Marcel Duchamp-Secret Agent Man

I love this idea, but haven't had the discipline to whittle it down to 10 or 15 images. I imagine that this would prove a very enjoyable riff, keeping to the essential goal of the assignment.

I've collected about 36 Duchamp images.

These include portraits old and young, a couple with the rotoscope pieces, several chess images including with Man Ray and the Eve Babitz (playing nude) in front of the Large Glass. Other excellent images are a mirror play with five Marcels and Man Ray's star tonsure.

Images of major works include:
  • Nude Descending a Stair
  • The Large Glass
  • Fresh Widow
  • Various Rrose Selavy images
  • Given: 1 The Waterfall, 2. The Illuminating Gas
  • Bicycle Wheel
  • Boite en Valise
  • Fountain (R. Mutt)
  • L.H.O.O.Q. (Mona Lisa)
  • The roulette betting slip
Also I found a lovely Muybridge of a nude woman descending a stair.

So many ways to go with these images. It seems a bit hackneyed since Duchamp both invites such scrutiny and seems to shrug it off.

  1. Do a series on multiplicity and nudity. This could be fun and funny, though the story is an interesting one...perhaps some kind of morality play with Duchamp as a cult free-spirit/wizard/iconoclast type, but would eventually be "brought to justice," possibly ending with the Babitz image as a kind of cage with Duchamp's own art. This would be something of a procedural whodunnit, and it would be funny to reveal Duchamp's identity over time. Pity that his early work isn't stronger or you could show the landscapes, etc.
  2. Do a series on Duchamp as international spy. This could be funny, too, and I'd do it as a retrospective documentary with lots of talking heads. You could show newspapers and even overlay old clips to show that he was in a given city when a given event took place, sort of a Kurt and Courtney paranoid vibe, driven to its obvious conclusion.
  3. It would be solid to do a reverse chronology with Duchamp, given how strange and reclusive it was. Someone was recently telling me about how Martin Amis tells the story of the holocaust backwards in Time's Arrow (a reverse morality tale) and you could get some nice effects with this.
  4. Tell a story just with the art. Or easily with nudity and or nudity and shock. Do as a kind of expose, Reefer Madness, ruining of the youth propaganda piece, playing with conventions of the art world along with conventions of common scare programs.

Week 5 Stream 1: Jessica and Chip

The Story of Jessica and Chip: Demographically Ideal Partners

A lady and I have this joke about how each of us has a demographically more perfect romantic partner somewhere out there: Chip Cabot Smith III and Jessica Goldsteinbergfarb. I don't expect to flesh out this line, but it does tickle my pink.
Chip

Chip at work

Chip's medical school in Cambridge, MA

Chip's university in St. Andrews, Scotland



Chip running on the beach in St. Andrews with friends




Jessica

Jessica's trip to the eretz



Jessica and Chip (Contd.)


Jessica's Barnard

Jessica and Chip go boating (Celine and Julie stay at home)


Jessica and Chip take a long weekend in the Catskills


[Mr. and Mrs. Cabot Smith meet the
Goldsteinbergfarbs. Hilarity ensues]
[Image TK: Either the split-screen of the families from Annie Hall or similar]



The punchline: so, this lady and I may have demographically ideal matches, but you see, Jessica and Chip end up together, too, and they're certainly not demographically ideal, for each other at least. Sure, they'll both be in therapy for years (him for 15, if you can believe it!) but who knows if they wouldn't have been there without each other anyhow, and besides they wouldn't have it any other way.

Perfection? So boring. Quelle drag.

Friday, October 14, 2005

Week 5 stills and narrative: brainstorming

I spent much of this week thinking about which still images to choose for this week’s assignment. Given that these images will shape our final project for the rest of the 10 class sessions, the pressure seemed on. “Reverse engineering” the images into a narrative seems pedagogically and experientially interesting—finding multiple stories emerging from a set of (stock-y?) images: the genie gets its power from its lamp (from limitation, like a sonnet).

But mostly I went the other way with story ideas running through my head. D for following directions.

Given that I feel strongly about developing a narrative sense, as opposed to bright little ideas flitting here and there, the assignment seems exciting, fraught, demanding. So I’ll transcribe all of the many ideas I’ve had for narratives this week, and give a few separate sets of images to exemplify.

At this point, I suspect that my ideas outpace my technical skills in terms of photography, photoshop, and even scanning. With a library and a scanner I could pull this assignment off with more aplomb; let’s think of this week’s output as a preliminary draft.

There’s a Stanley Fish book, Doing What Comes Naturally. That’ll be the day with media based storytelling as opposed to in-person storytelling.

Major lines of thought

“Architects in Love” or, better, “Architecture in Love”
“Duchamp: Secret Agent Man”
“The Story of Jessica and Chip: Demographically Ideal Partners”

Other story ideas

Classical or literary story.
—Use modern folks. Friends?
—Tell the story all with famous pieces of art (pietas, moses in the desert…Michelangelo’s Moses with horns, manuscript images, a whole stories from black or red figure classical vases [amphorae].)
—Modernist art images (maybe too easy or too oriented to narrative or anti-narrative already)

A story told by words on neighborhoodies coming in and out of the frame. Expensive. Could one cut a deal with the neighborhoodies folks? Music video-esque.

Use old ads to tell a story
—Danger of fallling into irony or stepping into Barbara Kreuger territory. Quickly moves into iconic territory for good and ill.

Biography
—Philosopher or mathematician (handwritten text or equations dancing across the screen); athlete, politician, warrior
—Think The Right Stuff

“How-to” or schematic story
—Storyboards
—Cross section or X-Rays
—Kids books such as David Macaulay’s Castle, Pyramid, etc.
—Illustrated science books for kids, DK books, etc.
—Figures moving through blueprints. Similar to those top-view video game maps or a Chris Ware comic.

Borgesian or infinite library story
—See illustrated Borges story at St. Mark’s Bookshop.

Hipster tales
—A day in the life of Dov Charney / American Apparel
—“Architects in love” hipster semiotics, social mores, and power plays

Documentary
—Could work well for the form. Easy to intersperse historical or heavily photoshopped (synthetic) images with talking heads speaking about the events depicted.
—Associations include of course Ken Burns but also various Woody Allen joints, e.g. Zelig especially and Sweet and Lowdown. Also a staple of the music documentary model such as Westway to the World about the Clash.
—Comedic possibilities abound, especially through amusing juxtapositions with the folks you could pretend to interview; think about the effectiveness of Rick James on Chappelle Show.
—Challenge: doing the voices for familiar interviewees or characters.
—Easier to do characters whose faces not voices the audience would recognize?

Genre ideas
—Sci-fi; fantasy; horror, political
—Art/Inday, portrait of a wacky loser; existential story or passion play; fractal narrative
—Theater or behind-the-scenes; two starts talking with many over-the-shoulder shots (Ellizabeth Taylor and Richard Burton to be obvious and inherently amusing).
—70s movie feel—long shots, lots of silence, space, and dialogue: Klute, The Verdict, The Conversation, Three Days of the Condor.
—Boy Meets Girl: star crossed Rome+Juliet style; love across the tracks a la John Hughes; black comedy a la Heathers or parts of Reality Bites; dumb/beautiful; screwball; Tracy/Hepburn; Bogart/Bergman or Bogart/Bacall.
—Bildungroman or Kunstlerroman
  • Think of scene in RKO 281 with Live Schreiber playing Orson Welles as boy genius, soaking up the conventions of filmmaking by watching reel after rell of genre flicks.
  • Classic New York School—John Ashbery, Frank O’Hara, Wallace Stevens (quelle drag). Who is an artist you’d want to watch grow up? Pretty good that asperger’s guy in Shine.

Completeness
—Kind of my theme when I embarked on graduage school—why are people drawn to narratives that seem to have explanatory power: religion, politics, philosophy, aesthetics. How to make a film, more clearly a series of stills, that taps into and/or illuminates this questions?

Week 5 stills and narrative

Week 4 photoshop assignments

Leah tells me that I'm not updating enough. Surely she's correct.

More troubles with uploading .psd files. Will need to discuss with PTBs.

Sunday, October 02, 2005

Mobile media is back...

After a series of trials and travails with the (all-in-all helpful) folks at Apple, I now have a functional PowerBook G4, hopefully making it significantly easier to complete my schoolwork.

A brief summary: the first PowerBook delivered to me had significant technical malfunctions. A phone call to AppleCare and subsequent visit to the Genius Bar at the Soho Apple store indicated a corrupt RAM chip. This was replaced, but the problem recurred (computer would not start up, instead going straight to sleep and emitting three mournful bongs).

After another hour or so of phone time, it was agreed that I'd mail the machine back for a replacement that would be sent via overnight mail. Five days later no new machine was forthcoming. Tracking shipment progress indicated that the machine had been sent from China and had been delayed in Indianapolis (?) customs for almost 72 hours. Another round of phone time with Apple support, this time somewhat more heated, resulted in an assurance that steps would be taken to deliver the machine quickly, an appropriate rebate for time and suffering, and an apprecited tacit admission of wrongdoing.

The machine was delivered the next day to my office in Mahnattan. I'll never know if the badgering helped speed the process along. This may be how New Yorkers get a reputation for being pushy, yet this same pushiness probably does get results. The squeaky whell often does get the grease. I'd argue that it thus becomes the pushy person's ethical responsiblity to only push reasonably.

Friday, September 30, 2005

Mastery and Dissolution, the Aesthetic and the Unthinkable

Of the three shows currently on view at the International Center for Photography, two simply should not be missed: a career-spanning retrospective of André Kertész, one of the greatest photographers of the 20th Century, and “El Salvador: Work of Thirty Photographers,” a re-hanging of the powerful group show from 1983 chronicling the human toll of that country’s civil war characterized by death squads and thousands of killed or “disappeared.” These two shows, along with a solid, loosely arranged group of Modernist photos from Daniel Cowin’s private collection, form an especially vivid portrayal of tensions in the project of 20th Century photography and—when seen concurrently—putting into focus important and disconcerting questions about the conjunctions between witness, aestheticism, and art.

Form, More than Form

In moving through the 116 chronologically hung images making up the Kertész retrospective, one is struck consistently by his formal and compositional mastery, to such an extent that it can be difficult to dig into any single image to find moments of puncta (“sting, speck, cut, little hole—and also cast of the dice” as Barthes has termed it); one keeps saying to oneself, “ahhh…” at the simple stadium (so artful that you might think of it mise en scene though it seems so much less arranged, so much less goal-oriented, than in the cinema), arrested by the cast of light, a portrait’s near-naked vulnerability, or an aerial view taken from a virtually omniscient eye that yet retains a hint of humanity. Seeing this rush of masterful images feels like sitting down to the collected works of a great poet: Donne, Dickinson, Auden, Stevens. Where to even begin?

The show gives a sense that Kertész spanned the entire history of contemporary photography. Though Eastman may have invented flexible film in 1884, it’s hard to know when the invention made its way to Budapest; Kertész received his first camera in 1912 and even his earliest photos—tiny 2”-3” sepia images of World War I soldiers, nighttime scenes, and family members—displays stunning control of framing, detail, and timing. Refreshingly, and perhaps reassuringly for a photographer just beginning a career, Kertész’s early self-portraits (e.g. one in uniform from 1915) are not nearly as assured as his portraits from the same period, though the contrapasto of his stance and the hint of an overhang in the upper-left of the frame are fascinating.

Wonderful early images include the cast shadow of two figures on a barn at night, four soldiers framed horizontally on a latrine bench in Gologary, Poland, and especially the image “Soldier With Cello” (1914-18) a vertically framed image of a soldier sitting on a chair by a building playing his instrument, shown in standard outdoor lighting with strong contrast and fast falloff from the soldier’s figure to the ground. The soldier’s gaze, body, and the cello itself form a powerful graphic vector from lower-right to upper-left, and bring a whiff of drawingroom elegance to this military moment. Yet the puncta, for me, is the way the cello’s endpin digs directly into the mud in front of the soldier’s chair, as counterpoint to this same elegance, the way the music simply must have been floating above the muck, and the inevitable return to the drudgery of muster and terror of the battlefield.

Kertész’s postwar work shows increasing experimentation and formal boldness, including moves into urban space. “Street Scene, Budapest” (1919) creates mood and context through careful composition of the studium and from the formal elements of composition and light—magnetism of the sides of the picture frame work to create a literal framing, with a tree to the left and building masonry to the right (the latter reminiscent of the overhang in the 1915 portrait), while these same frame sets up play within conventions of figure and ground. The horizontally framed rainswept road forms an angled vector while figures with umbrellas set across the frame virtually blur into another graphic vector across the image and along the road; even the trees play a game of scale.

A series of his brother Jeno from this period is both more personal and more allegorically experimental. A pair of images, “Jeno Kertész as Icarus” and “Jeno Kertész with Wings” are more playful and act largely at the level of stadium. The former especially partakes of two of Barthes’ four types of the photographer’s surprises—arresting an image that the normal eye cannot and an air of the trouvaille or lucky find; perhaps more importantly I like this image (fond, forgettable) which is why I know the studium is at work. This horizontal image shows a tiny, nude body in mid-flight, arched backwards and silhouetted, centered even and taking up a very small screen area. The man who flys is bursting with energy, a classical painting staged for the lens one Budapest afternoon when the light was just right. The latter portrait is even more whimsical and theatrical, Jeno wearing with elaborate paper and wood wings running down the beach jumping over a had buried in the sand (a pre-surrealist frisson?); an arresting image, but any prick I feel comes from the strange building in the background frame right at the meeting of sand and sky. What, one wonders, is going on in there in the face of this whimsy? (Barthes is right to like Kertész but mistrust his whimsy.)

To complete the series, an image of Jeno as wild man, bare chested, bursting enormous, arms outstretched, neck held out through tall grass, filling the frame, lit with natural light. Look at his exuberant gaze, the index semi-Z, the closure to rectangle of his eyes, mouth, and nose, the ringed clarity of those raging eyes.

The show moves chronologically from Kertész’s beginnings in Budapest, to Paris in 1925 where he met the major artists of the day but bonded mostly with the Hungarian émigré community (notably Brassaï, né Gyula Halasz), and then on to his move to New York in 1936 where he lived until his death in 1985. There are almost too many strong photographs to mention, and it would be too easy to spend paragraphs and paragraphs on each. Especially noteworthy are a wonderful double-self-portrait with his then girlfriend and later wife Eresezébet, both laying on grass and facing the camera, she darkened and facing the camera, he hiding his face, the background of trees and grass more vividly lighted than the foreground. Images from his time in Paris and New York are more familiar hit you with their brilliance one after the other—bam, bam, bam: chairs in Luxembourg Gardens, street scenes by the Seine, winter shots of Washington Square Park, images from roofs, a reflection in a punctured plate glass window (the hole creating a complete void in the studium void), multiple (unchronological) images of recontextualized public signage, an amazing image of umbrellas in Tokyo, formed into a colonial organism snaking into an intersection and guided by a shining white arrow, the magnetism of the frame’s bottom pulling them onward.

Especially wonderful are four Polaroids taken in the photographer’s waning years, three from 1980 and one from 1984. About this new kind of photography, Kertész said “nothing comes out the way you want” and they, finally, do not show the kind of mastery of the other images. Yet the appearance of color for the first time in the show is startling and leveling, and shows the artist’s dotage, an injection of humanity that otherwise seems to wane with the march of excellence through all the years. The one self portrait in this group being, not surprisingly, especially haunting, “That could be my Pop Pop.”

For me, the most glaring weakness of the show comes not from curatorial choice but something from Kertész himself, all studium and all trickery. As he gained notoriety, Kertész developed a series of images he titled “displacements,” as if taken in circus mirrors. These are sight gags, and though they may give shivers they are cold shivers, and no different than the amusing black humor of Frank Gehry installing circus mirrors in the exit hallway leading from the Condé Nast cafeteria, forcing all of those Nastie girls to see warped versions of themselves before heading back to the offices of Allure and Vogue, the obvious riff on outside vs. inside beauty.

Finally, though, let’s look to shivers of the best sort. Since I think of Kertész making his his name in Paris in the ‘20s and early ‘30s, I’ll end there with everything full of becoming. One of his most famous images is the “Satiric Dancer,” (1926) the Hungarian dancer Magda Förstner (is the umlaut echt-Hungarian or a bohemian add-on, like the ï in Brassaï?) laid out as in a cocktail dress and collar on a divan, framed vertically and small, about 3”x4”. Her arms are all angles and her gestalt forms closure into a triangle with the nude, headless classic three-quarter male bust to the upper-left and the framed photo of the nude female bust on the upper-right. Sure, love the cock of her legs and heels (pin-up meets Fritz Lang), the angles of her arms and especially her left hand hovering over the floor, the iterative evocation of nudity that helps you project that image onto her still-clothed figure. But puncta? The abandon, the playfulness, the joy of her smile. I’m not making history, I’m not contorted, I’m playing here, with you, this afternoon. It’s not anything serious.

Finally, “Mondrian’s Glasses and Pipe” (1926). Because of the wonderful composition? Because of the precision of Mondrian’s paintings, the evolution of them from organic to geometric? Because both pairs of glasses, the bowl, the pipe, seem to have just been used or are about to be? Because they seem to have been handmade and perhaps just last week at the shop around the corner?

Or because a print of this particular image hung in my basement when I was growing up. Because it was what being an artist looked like, divined only from the traces, concrete, tangible, left behind.

You Can’t Go On, You’ll Go On

After an hour with Kertész, it’s easy to forget there’s anything but form, shape, and light. It’s easy to feel comfortable with the aesthetic fortress of Modernism-and-after, and to believe that ideas, aesthetics, composition, reflection, and elegance don’t just delight but also matter and perhaps nourish.

Yet in the face of the images in “El Salvador: Work of Thirty Photographers,” images both of formal brilliance and of death, mourning, and broken families, a broken nation, I am now struck with shivers of sadness and anger, and strangely also with burning questions and a kind of excitement, too.

Barthes’ typology makes mention of the political, yet I don’t feel in the images that Barthes himself chooses (the most personal one of his mother he will not show us) the political, revolutionary power he cites, the power that we deflect to the aesthetic when it becomes too impressive (Camera Lucida, p. 36). Powerful in this case meaning so strong and so wrong that once we look it in the face we feel we must act.

Ezra Pound, in The ABC of Reading and elsewhere, writes of judgment as coming from comparison, a specific way of saying that meaning is contextual. But what to make of the instinct that there is so much vital force in the images of El Salvador in this exhibition with their sadness, their undeniable shock—the shock of witness—coupled with their beautiful, formal, elegant, and even messy composition, the zenith of journalistic photography, maybe made beautiful as a way to catch the eye of the world, but perhaps only because that’s the only way skilled photographers could make meaning from the horrors seen through the view finder: the sanity of craft.

The search for a science of puncta is likely akin to trying to pin Barthes down on any specific point: futile because ill conceived, a campaign on the wrong ground (wrong country). Yet adding the question of content changes the equation (Do I like this image? Should or must I care about this image?).

We are faced with a challenge at the edges of human experience. Surely love lies at the edge, but much moreso the extremes of inhumanity. Love—personal or broad, quiet or brash—does not ask for our help or need our involvement. Yet at the extremes of human cruelty we are asked to act simply by our status as human, as onlookers who are now informed, like a missionary’s line to a potential convert, “now that you’ve heard the word, you must heed it or else.”

And what of the ethics of finding beauty, or something very much like but beyond beauty—in these images of bodies on lava beaches, or reflections of mourning families, of timber strewn across a road? The sadness in my thinking through the studium and the puncta here is that we all wish for a world that does not offer, but that this level of inhumanity reaches beyond the normal, natural existential horrors of the human condition to approach a level of violence (of reproach) somehow supra-natural. Does the nature of the horror overpower the possibility of the puncta or render it irrelevant or even immoral? Can the puncta live beyond “should”?

Alisdair MacLeish wrote in “Ars Poetica,” “A poem should not mean, but be.” Can we say the same for a photograph? I believe Barthes when he claims that photography is the first art form to show the referent fully there. I can come along with him that the closest analogue to photography is the theater.

I break from him when he claims that all photography shows a mask, and theatrically a death mask. For if this were true, all photographs would have the human wrenching power of these.

They do not, and equating that “death” to these images from El Salvador approaches the duplicity of the theoretical. Those other beautiful images, yes they are useful, yes they are valuable, yes they nourish.

But they do not have these lessons.

These lessons and those.

Essential, both.


All shows run through November 27, 2005 at International Center of Photography, 1133 Sixth Avenue at 43rd Street (212-857-0001)

Diane Arbus-42nd Street Movie Theater, NYC 1958

Modernist Images-Colwin Collection



Mattison--Neighborhood known as La Fasa ("The Grave")

Kertesz--later work



Chez Mondrian

Mondrian's Glasses and Pipe (1926)

Kertesz--early work



Saturday, September 24, 2005

Foundations of Media Design Assignment 2: Final post

To follow this narrative chronologically, scroll down to the post entitled “Foundations of Media Design Assignment 2: The beginning” and work your way forward to this point.

Some Coney Island images





There’s something about Mary



Here’s Mary with her things now safely with her, in the glow of expanded lighting. She says, "let me know if you ever want to get married in Central Park." She says she likes the Karmic ring of that.